![]() ![]() We’ll add more categories later in the optimization section, for now you are just trying to discover your “bread and butter” category.įor a Thai Restaurant, type “Rest,” the beginning of the word restaurant and you will see many of the “restaurant” categories. To discover the best category for your business, begin typing a few letters of your type of business or a product/service that you offer. This is some of the most valuable traffic you can get! They know they need insurance, pizza, or a CPA but don’t know that you are the solution. This is step one to introduce your brand to potential customers who are searching for you but are still unaware of your brand. Your goal is to rank your business for relevant product and service search phrases people are entering into Google each day. Then, you’ll pick a business group, which is called a category, or the primary field in which your company works.Ĭategories on your Google My Business listing are “keywords” or “topics” that are relevant to the products and services you offer in your business. When you see this option to build a website, either choose to pass for now (you can add it at any time!) or, go ahead and select to create one. If you’re at a place where you can not invest $10-$20 bucks a month for a rocking small business website, the free Google website may be a great solution. ![]() Notate what you enter and confirm here with Google for your address now and jot it down on a post it note and pin it to your wall or some other saving for the future reference method.Īt some point, Google has added an update to the steps that will offer you a free website. Now you will be presented with either adding your address or confirming your address.Ĭheck the box “I deliver goods and services to my customers” if you perform deliveries, then enter how far you are willing to travel. If your business doesn’t automatically populate, click “Add Your Business to Google”. Next, begin by searching for your business by entering your company name. Step 1 is to visit Once there you want click on the “Manage Now” button If you have already received your postcard from Google you can click here to skip to the optimize your Google My Business Listing section. Here’s how to get cleaned up, listed, and start ranking on Google My Business. Have a concise business name, address, and phone number written down? You can typically find these auto-generated listings by googling your business name and glancing at the results on the first few pages of Google. If you’ve been in business longer than a few months, you may have profiles on the web that were automatically created by Google, TripAdvisor, and more “business review” websites that may potentially need to be corrected. Does it include an abbreviation at the end? No abbreviations? LLC? Anything else? It sounds simple and obvious but many businesses miss this step and it negatively affects rankings. If you don’t, mixed signals will occur and you will not be able to rank high on Google and many other search platforms. This is called your “NAP” and you need it to be congruent on Google, your website, and every other mention of your business on the web. The simple step that is critical is to clearly define your business name, address, and phone number. Let’s dive in with the most important step. The tip-top of the page before any website! Here’s how to get found more and potentially populate for what is called position zero on Google. ![]() The links above connect you with the sections in this article that correspond with what step you need to take.
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